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| Tuesday, October 17, 2006 |
Web portal business Yahoo Inc. said Tuesday it agreed to acquire AdInterax, which helps companies make and manage online advertising that incorporates animation and video, for an undisclosed amount.
Yahoo said buying the Troy, N.Y.-based company will help it provide rich media advertising creation and campaign management tools to marketers.
Fysix Corp., doing business as AdInterax, developed tools for building floating animations, expandable banners and streaming video. The technology also offers tracking and reporting capabilities.
Shares of Yahoo fell 23 cents to $23.95 in morning trading on the Nasdaq. |
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